Human-Centered UX for Complex, AI-Powered Products
Human-Centered UX for Complex, AI-Powered Products
Human-Centered UX for Complex, AI-Powered Products
Designing clarity, trust, and momentum, where complexity meets AI and Scale.
Designing clarity, trust, and momentum, where complexity meets AI and Scale.
Designing clarity, trust, and momentum, where complexity meets AI and Scale.
I thrive on
I thrive on
I thrive on
product experiences that have real impact.
product experiences that have real impact.
product experiences that have real impact.
I help startups, product teams, and consultancies design intuitive, human-centered experiences. Whether you’re launching 0→1, scaling a product, or integrating AI, I bring order to the chaos with systems thinking, clear UX, and just enough creative spark to move fast without losing the user.
What I Bring to the Table
What I Bring to the Table
What I Bring to the Table
I partner with teams to:
Define product vision and UX strategy → to align teams and accelerate decision-making
Design LLM-powered and AI-enhanced user flows → that feel intuitive, transparent, and personalized
Build trust through inclusive, ethical design → especially in sensitive or high-risk interactions
You get a collaborative partner who’s just as comfortable in early ideation as in shipping polished, high-impact work.
I’ve partnered with:
Founders building 0→1 AI products
Product teams scaling fintech, health tech, or productivity platforms
Innovation orgs exploring multimodal or trust-critical UX
Human-Centered UX for Complex, AI-Powered Products
Designing clarity, trust, and momentum, where complexity meets AI and Scale.
I thrive on
product experiences that have real impact.
I help startups, product teams, and consultancies design intuitive, human-centered experiences. Whether you’re launching 0→1, scaling a product, or integrating AI, I bring order to the chaos with systems thinking, clear UX, and just enough creative spark to move fast without losing the user.
What I Bring to the Table
I partner with teams to:
Define product vision and UX strategy → to align teams and accelerate decision-making
Design LLM-powered and AI-enhanced user flows → that feel intuitive, transparent, and personalized
Build trust through inclusive, ethical design → especially in sensitive or high-risk interactions
You get a collaborative partner who’s just as comfortable in early ideation as in shipping polished, high-impact work.
I’ve partnered with:
Founders building 0→1 AI products
Product teams scaling fintech, health tech, or productivity platforms
Innovation orgs exploring multimodal or trust-critical UX
Experience that Spans Startups to Global Brands
Experience that Spans Startups to Global Brands
Experience that Spans Startups to Global Brands
With over 15 years of experience in UX and interaction design, I combine strategic thinking, creative craft, and technical fluency.
I’ve led design for:
AI-driven photo sharing at Sunshine
Multimodal tools across voice, gesture, and touch at Samsung
Platforms in healthcare, fintech, and enterprise productivity
My sweet spot: helping teams bring clarity to messy problems and translating cutting-edge tech into human experiences.
About Me
About Me
About Me
Outside of client work, I’m a:
Google Women Techmakers Ambassador
Chapter Lead at Ladies That UX SF
Co-founder of Bay Area Malaysians, a nonprofit building cultural connection and community
I bring a global lens to my work, shaped by a love of history, systems, and storytelling—and a belief that great design starts with empathy and ends with impact.
Let’s Collaborate
Let’s Collaborate
Let’s Collaborate
Whether you’re looking for:
A UX partner to help shape your next product
A consultant to guide your team through AI and emerging tech
A designer to strengthen your design system with clarity and care
Let’s talk.
Reach out for consulting, coaching, or UX leadership support.
Experience that Spans Startups to Global Brands
With over 15 years of experience in UX and interaction design, I combine strategic thinking, creative craft, and technical fluency.
I’ve led design for:
AI-driven photo sharing at Sunshine
Multimodal tools across voice, gesture, and touch at Samsung
Platforms in healthcare, fintech, and enterprise productivity
My sweet spot: helping teams bring clarity to messy problems and translating cutting-edge tech into human experiences.
About Me
Outside of client work, I’m a:
Google Women Techmakers Ambassador
Chapter Lead at Ladies That UX SF
Co-founder of Bay Area Malaysians, a nonprofit building cultural connection and community
I bring a global lens to my work, shaped by a love of history, systems, and storytelling—and a belief that great design starts with empathy and ends with impact.
Let’s Collaborate
Whether you’re looking for:
A UX partner to help shape your next product
A consultant to guide your team through AI and emerging tech
A designer to strengthen your design system with clarity and care
Let’s talk.
Reach out for consulting, coaching, or UX leadership support.
Experience, Growth & Community
Professional Experience
Professional Experience
Professional Experience
Professional Experience
Sunshine LLC
Head of Design
May 2024 - Present
Palo Alto, CA
Sunshine LLC
Head of Design
May 2024 - Present
Palo Alto, CA
Sunshine LLC
Head of Design
May 2024 - Present
Palo Alto, CA
Sunshine LLC
Head of Design
May 2024 - Present
Palo Alto, CA
Samsung - SDIC
Senior Staff Designer
Jul 2021 - May 2024
San Francisco, CA
Samsung - SDIC
Senior Staff Designer
Jul 2021 - May 2024
San Francisco, CA
Samsung - SDIC
Senior Staff Designer
Jul 2021 - May 2024
San Francisco, CA
Samsung - SDIC
Senior Staff Designer
Jul 2021 - May 2024
San Francisco, CA
Sunshine LLC
Founding Product Designer
Aug 2019 - Jul 2021
Palo Alto, CA
Sunshine LLC
Founding Product Designer
Aug 2019 - Jul 2021
Palo Alto, CA
Sunshine LLC
Founding Product Designer
Aug 2019 - Jul 2021
Palo Alto, CA
Sunshine LLC
Founding Product Designer
Aug 2019 - Jul 2021
Palo Alto, CA
Abbott Diagnostics BusinessAbbott
Senior Informatics UX Designer
Aug 2018 - Aug 2019
Lake Forest, IL
Abbott Diagnostics BusinessAbbott
Senior Informatics UX Designer
Aug 2018 - Aug 2019
Lake Forest, IL
Abbott Diagnostics BusinessAbbott
Senior Informatics UX Designer
Aug 2018 - Aug 2019
Lake Forest, IL
Abbott Diagnostics BusinessAbbott
Senior Informatics UX Designer
Aug 2018 - Aug 2019
Lake Forest, IL
Education
Education
Education
Education
NYU Tish School of Arts
Masters of Professional Studies
Interactive Telecommunications Program
Graduated: May 2007
New York, NY
NYU Tish School of Arts
Masters of Professional Studies
Interactive Telecommunications Program
Graduated: May 2007
New York, NY
NYU Tish School of Arts
MPS
Interactive Telecommunications Program
Graduated
New York, NY
NYU Tish School of Arts
Masters of Professional Studies
Interactive Telecommunications Program
Graduated: May 2007
New York, NY
Swinburne University of Technology
Bachelor of Science
Multimedia Design
Graduated: October 2004
Melbourne, NSW, Australia
Swinburne University of Technology
Bachelor of Science
Multimedia Design
Graduated: October 2004
Melbourne, NSW, Australia
Swinburne University of Technology
Bachelor of Science
Multimedia Design
Graduated
Melbourne, NSW
Swinburne University of Technology
Bachelor of Science
Multimedia Design
Graduated: October 2004
Melbourne, NSW, Australia
Certifications & Training
Certifications & Training
Certifications & Training
Certifications & Training
ELVTR
Intro to AI Product Design
Feb 2024
Credential ID: 3e94d4e04995455194da8c28e785b6d2
ELVTR
Intro to AI Product Design
Feb 2024
Credential ID: 3e94d4e04995455194da8c28e785b6d2
ELVTR
Intro to AI Product Design
Feb 2024
Credential ID: 3e94d4e04995455194da8c28e785b6d2
ELVTR
Intro to AI Product Design
Feb 2024
Credential ID: 3e94d4e04995455194da8c28e785b6d2
Nielsen Norman Group
NN/g UX Certified
December 2022
Credential ID: UXC# 1067626
Nielsen Norman Group
NN/g UX Certified
December 2022
Credential ID: UXC# 1067626
Nielsen Norman Group
NN/g UX Certified
December 2022
Credential ID: UXC# 1067626
Nielsen Norman Group
NN/g UX Certified
December 2022
Credential ID: UXC# 1067626
IDEO University
IDEO U Certified
May 2022
Credential ID: 14323-2695027
IDEO University
IDEO U Certified
May 2022
Credential ID: 14323-2695027
IDEO University
IDEO U Certified
May 2022
Credential ID: 14323-2695027
IDEO University
IDEO U Certified
May 2022
Credential ID: 14323-2695027
Volunteering & Community Involvement
Volunteering & Community Involvement
Volunteering & Community Involvement
Volunteering & Community Involvement
Google Women Techmakers
Google Women Techmakers Ambassador
Aug 2024 - Present
Bay Area, SF
Google Women Techmakers
Google Women Techmakers Ambassador
Aug 2024 - Present
Bay Area, SF
Google Women Techmakers
Google Women Techmakers Ambassador
Aug 2024 - Present
Bay Area, SF
Google Women Techmakers
Google Women Techmakers Ambassador
Aug 2024 - Present
Bay Area, SF
Ladies That UX San Francisco
Chapter Lead
2023 - Present
Bay Area, SF
Ladies That UX San Francisco
Chapter Lead
2023 - Present
Bay Area, SF
Ladies That UX San Francisco
Chapter Lead
2023 - Present
Bay Area, SF
Ladies That UX San Francisco
Chapter Lead
2023 - Present
Bay Area, SF
Bay Area Malaysians
Co-Founder & Community Leader
2023 - Present
Credential ID: 14323-2695027
Bay Area Malaysians
Co-Founder & Community Leader
2023 - Present
Credential ID: 14323-2695027
Bay Area Malaysians
Co-Founder & Community Leader
2023 - Present
Credential ID: 14323-2695027
Bay Area Malaysians
Co-Founder & Community Leader
2023 - Present
Credential ID: 14323-2695027
Skills
Skills
Skills
Skills
UX Design
UI Design
Product Design
Experience Strategy
Micro-Interactions
AI
Branding
Articles I've Written
Articles I've Written
Articles I've Written
Articles I've Written
Building Trust in Agentic AI: The Heart of Human-Machine Relationships
Discover how to design AI experiences that earn genuine user trust. This practical guide explores key principles for creating trustworthy agentic AI, common pitfalls that undermine confidence, and actionable UX patterns that build lasting relationships between humans and intelligent systems...
Agentic AI and the Future of UX Design: Rethinking the Role of Designers in an Autonomous World
How do we create experiences when users no longer act as the primary actors? What happens when interfaces fade away and AI systems decide on our behalf? The future of UX won’t revolve around screens and flows — it will center on designing relation...
The Dawning of Empathetic Technology: How Innovations Like Rabbit R1 and Human AI Pin...
My recent exploration into groundbreaking technologies like Rabbit R1 and Human AI Pin has significantly reshaped my understanding of the future of user interfaces. These innovations represent more than just technological advancements; they signify a pivotal transformation in how...