Innovating Through Design, Empowering Through Leadership
Innovating Through Design, Empowering Through Leadership
Innovating Through Design, Empowering Through Leadership
Bridging Innovation, Leadership & Culture
Bridging Innovation, Leadership & Culture
Bridging Innovation, Leadership & Culture
I thrive on
I thrive on
I thrive on
UX that makes an impact.
UX that makes an impact.
UX that makes an impact.
With over a decade in UX design, I combine strategic thinking, creative vision, and emerging technologies to develop solutions that feel intuitive and genuinely human. My journey spans leadership roles at Sunshine overseeing UX initiatives to Samsung pioneering AI-driven interactions that redefined user expectations. I've delivered impact across e-commerce, fintech, healthcare, and enterprise platforms—always focused on the perfect balance between business goals and user needs.
Beyond my professional work, I actively build communities as a Google Women Techmakers Ambassador, Chapter Lead of Ladies That UX San Francisco, and co-founder of Bay Area Malaysians, an emerging nonprofit fostering cultural connections in Northern California. My perspective is further enriched by extensive international travel and a passion for historical context—elements that consistently inform my approach to inclusive, thoughtful design.
Let's connect and talk about how great design, leadership, and community can shape the future.
With over a decade in UX design, I combine strategic thinking, creative vision, and emerging technologies to develop solutions that feel intuitive and genuinely human. My journey spans leadership roles at Sunshine overseeing UX initiatives to Samsung pioneering AI-driven interactions that redefined user expectations. I've delivered impact across e-commerce, fintech, healthcare, and enterprise platforms—always focused on the perfect balance between business goals and user needs.
Beyond my professional work, I actively build communities as a Google Women Techmakers Ambassador, Chapter Lead of Ladies That UX San Francisco, and co-founder of Bay Area Malaysians, an emerging nonprofit fostering cultural connections in Northern California. My perspective is further enriched by extensive international travel and a passion for historical context—elements that consistently inform my approach to inclusive, thoughtful design.
Let's connect and talk about how great design, leadership, and community can shape the future.
With over a decade in UX design, I combine strategic thinking, creative vision, and emerging technologies to develop solutions that feel intuitive and genuinely human. My journey spans leadership roles at Sunshine overseeing UX initiatives to Samsung pioneering AI-driven interactions that redefined user expectations. I've delivered impact across e-commerce, fintech, healthcare, and enterprise platforms—always focused on the perfect balance between business goals and user needs.
Beyond my professional work, I actively build communities as a Google Women Techmakers Ambassador, Chapter Lead of Ladies That UX San Francisco, and co-founder of Bay Area Malaysians, an emerging nonprofit fostering cultural connections in Northern California. My perspective is further enriched by extensive international travel and a passion for historical context—elements that consistently inform my approach to inclusive, thoughtful design.
Let's connect and talk about how great design, leadership, and community can shape the future.



Innovating Through Design, Empowering Through Leadership
Bridging Innovation, Leadership & Culture
I thrive on
UX that makes an impact.
With over a decade in UX design, I combine strategic thinking, creative vision, and emerging technologies to develop solutions that feel intuitive and genuinely human. My journey spans leadership roles at Sunshine overseeing UX initiatives to Samsung pioneering AI-driven interactions that redefined user expectations. I've delivered impact across e-commerce, fintech, healthcare, and enterprise platforms—always focused on the perfect balance between business goals and user needs.
Beyond my professional work, I actively build communities as a Google Women Techmakers Ambassador, Chapter Lead of Ladies That UX San Francisco, and co-founder of Bay Area Malaysians, an emerging nonprofit fostering cultural connections in Northern California. My perspective is further enriched by extensive international travel and a passion for historical context—elements that consistently inform my approach to inclusive, thoughtful design.
Let's connect and talk about how great design, leadership, and community can shape the future.

Experience, Growth & Community
Professional Experience
Professional Experience
Professional Experience
Professional Experience

Sunshine LLC
Head of Design
May 2024 - Present
Palo Alto, CA

Sunshine LLC
Head of Design
May 2024 - Present
Palo Alto, CA

Sunshine LLC
Head of Design
May 2024 - Present
Palo Alto, CA

Sunshine LLC
Head of Design
May 2024 - Present
Palo Alto, CA

Samsung - SDIC
Senior Staff Designer
Jul 2021 - May 2024
San Francisco, CA

Samsung - SDIC
Senior Staff Designer
Jul 2021 - May 2024
San Francisco, CA

Samsung - SDIC
Senior Staff Designer
Jul 2021 - May 2024
San Francisco, CA

Samsung - SDIC
Senior Staff Designer
Jul 2021 - May 2024
San Francisco, CA

Sunshine LLC
Founding Product Designer
Aug 2019 - Jul 2021
Palo Alto, CA

Sunshine LLC
Founding Product Designer
Aug 2019 - Jul 2021
Palo Alto, CA

Sunshine LLC
Founding Product Designer
Aug 2019 - Jul 2021
Palo Alto, CA

Sunshine LLC
Founding Product Designer
Aug 2019 - Jul 2021
Palo Alto, CA

Abbott Diagnostics BusinessAbbott
Senior Informatics UX Designer
Aug 2018 - Aug 2019
Lake Forest, IL

Abbott Diagnostics BusinessAbbott
Senior Informatics UX Designer
Aug 2018 - Aug 2019
Lake Forest, IL

Abbott Diagnostics BusinessAbbott
Senior Informatics UX Designer
Aug 2018 - Aug 2019
Lake Forest, IL

Abbott Diagnostics BusinessAbbott
Senior Informatics UX Designer
Aug 2018 - Aug 2019
Lake Forest, IL
Education
Education
Education
Education

NYU Tish School of Arts
Masters of Professional Studies
Interactive Telecommunications Program
Graduated: May 2007
New York, NY

NYU Tish School of Arts
Masters of Professional Studies
Interactive Telecommunications Program
Graduated: May 2007
New York, NY

NYU Tish School of Arts
MPS
Interactive Telecommunications Program
Graduated
New York, NY

NYU Tish School of Arts
Masters of Professional Studies
Interactive Telecommunications Program
Graduated: May 2007
New York, NY

Swinburne University of Technology
Bachelor of Science
Multimedia Design
Graduated: October 2005
Melbourne, NSW, Australia

Swinburne University of Technology
Bachelor of Science
Multimedia Design
Graduated: October 2005
Melbourne, NSW, Australia

Swinburne University of Technology
Bachelor of Science
Multimedia Design
Graduated
Melbourne, NSW

Swinburne University of Technology
Bachelor of Science
Multimedia Design
Graduated: October 2005
Melbourne, NSW, Australia
Certifications & Training
Certifications & Training
Certifications & Training
Certifications & Training

ELVTR
Intro to AI Product Design
Feb 2024
Credential ID: 3e94d4e04995455194da8c28e785b6d2

ELVTR
Intro to AI Product Design
Feb 2024
Credential ID: 3e94d4e04995455194da8c28e785b6d2

ELVTR
Intro to AI Product Design
Feb 2024
Credential ID: 3e94d4e04995455194da8c28e785b6d2

ELVTR
Intro to AI Product Design
Feb 2024
Credential ID: 3e94d4e04995455194da8c28e785b6d2

Nielsen Norman Group
NN/g UX Certified
December 2022
Credential ID: UXC# 1067626

Nielsen Norman Group
NN/g UX Certified
December 2022
Credential ID: UXC# 1067626

Nielsen Norman Group
NN/g UX Certified
December 2022
Credential ID: UXC# 1067626

Nielsen Norman Group
NN/g UX Certified
December 2022
Credential ID: UXC# 1067626

IDEO University
IDEO U Certified
May 2022
Credential ID: 14323-2695027

IDEO University
IDEO U Certified
May 2022
Credential ID: 14323-2695027

IDEO University
IDEO U Certified
May 2022
Credential ID: 14323-2695027

IDEO University
IDEO U Certified
May 2022
Credential ID: 14323-2695027
Volunteering & Community Involvement
Volunteering & Community Involvement
Volunteering & Community Involvement
Volunteering & Community Involvement

Google Women Techmakers
Google Women Techmakers Ambassador
Aug 2024 - Present
Bay Area, SF

Google Women Techmakers
Google Women Techmakers Ambassador
Aug 2024 - Present
Bay Area, SF

Google Women Techmakers
Google Women Techmakers Ambassador
Aug 2024 - Present
Bay Area, SF

Google Women Techmakers
Google Women Techmakers Ambassador
Aug 2024 - Present
Bay Area, SF

Ladies That UX San Francisco
Chapter Lead
2023 - Present
Bay Area, SF

Ladies That UX San Francisco
Chapter Lead
2023 - Present
Bay Area, SF

Ladies That UX San Francisco
Chapter Lead
2023 - Present
Bay Area, SF

Ladies That UX San Francisco
Chapter Lead
2023 - Present
Bay Area, SF

Bay Area Malaysians
Co-Founder & Community Leader
2023 - Present
Credential ID: 14323-2695027

Bay Area Malaysians
Co-Founder & Community Leader
2023 - Present
Credential ID: 14323-2695027

Bay Area Malaysians
Co-Founder & Community Leader
2023 - Present
Credential ID: 14323-2695027

Bay Area Malaysians
Co-Founder & Community Leader
2023 - Present
Credential ID: 14323-2695027
Skills
Skills
Skills
Skills
UX Design
UI Design
Product Design
Experience Strategy
Micro-Interactions
AI
Branding
Articles I've Written
Articles I've Written
Articles I've Written
Articles I've Written
Building Trust in Agentic AI: The Heart of Human-Machine Relationships
Discover how to design AI experiences that earn genuine user trust. This practical guide explores key principles for creating trustworthy agentic AI, common pitfalls that undermine confidence, and actionable UX patterns that build lasting relationships between humans and intelligent systems...
Agentic AI and the Future of UX Design: Rethinking the Role of Designers in an Autonomous World
How do we create experiences when users no longer act as the primary actors? What happens when interfaces fade away and AI systems decide on our behalf? The future of UX won’t revolve around screens and flows — it will center on designing relation...
The Dawning of Empathetic Technology: How Innovations Like Rabbit R1 and Human AI Pin...
My recent exploration into groundbreaking technologies like Rabbit R1 and Human AI Pin has significantly reshaped my understanding of the future of user interfaces. These innovations represent more than just technological advancements; they signify a pivotal transformation in how...